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Coyote moon winery

Wine Labels

project overview

​Create three wine labels for a white blend, an orange wine, and a red blend. The labels should reflect the brand Coyote Moon Winery. This family-owned winery in Santa Ynez, CA, is deeply rooted in nature and produces small-batch, rustic, organic wines. The labels should embody these qualities while appealing to a younger audience and feel collectible, whether individually or together.

white Blend - The wanderer

The Wanderer label is inspired by the mountain lion's ability to wander endlessly through the Santa Ynez Mountains. I hope we can all emulate this trait and enjoy walks in nature, with the sole intent of simply appreciating it.  

The Wanderer White Wine Label
The Seer Orange Wine Label

Orange Wine - The Seer

The Seer label draws inspiration from the great horned owl and its ability to patiently sit and observe its surroundings. I believe we should all practice this presence in the moment - simply sitting, observing, and slowing down

Red Blend - The Trickster

The Trickster label is inspired by coyotes, which can be shrouded in mystery but truly love to play. They teach us that by opening up more, others can perceive the little trickster within us who loves to play. 

The Trickster Red Wine Label
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